Wear the Mission →

#Wethe7th

What is Gen7™?

Gen7™ represents a generation born into responsibility.
We are the seventh generation. The one that follows the worldview of the seventh Rebbe, the Lubavitcher Rebbe, who had no biological children… but entrusted an entire generation to carry forward his mission.

Since his passing on Gimmel Tammuz, those of us alive today have been imbued, inspired, and empowered to spread the light of his message. To illuminate the world with goodness.

We are Gen7.
We are the generation of completion, refinement, and responsibility.

#WeThe7th is a reminder that:

We are here to uplift others
To perform daily acts of goodness and kindness
To refine ourselves and our surroundings
To stand for truth, in the face of confusion
To partner in charity
And to strengthen our trust in G-d. Publicly and proudly
Gen7™ isn’t just a label.
It’s a calling.
It’s a movement of purpose driven living, rooted in timeless Torah values and the Rebbe’s unwavering vision.

Wear the Mission →

Featured products